My favorite advertisement is the "New Girlfriend" Etrade commerical. Everytime he does that wolf howl I die laughing. Those commericals are brilliant. They are so funny and entertaining. I think people are drawn to anything that has humor in it. The target audience for would be anyone old enough to sign up for Etrade. This one is my favorite, but I am always looking forward to what the babies will be up to next! I would maybe buy this service/product if I knew more about it. I dont think the commericals explain the service that much, but at least it gets their name out their for people to research on their own.